Join the Conversation

Success is a moving target. To stay ahead, we’re always thinking, sharing and debating about the ever changing
world of brand. We warmly invite you to share your thoughts so we can learn from each other.

Benefits of Having Brand Apparel

Apparel representing your company’s brand can be an innovative and beneficial part of your marketing strategy. Apparel unifies your company’s ideals with its employees. It can also be a stepping-stone for bringing brand awareness to your company. The more your current and potential customers see your brand, the easier brand recall will be when they start shopping. If a brand seems familiar, the consumer is more apt to buy it.

Considerations for Brand Apparel

Choosing the type of apparel is the first choice you’ll need to make. You could consider: shirts, sweaters, jackets, accessories, pants and whatever else you feel could accurately portray your brand in a visible way. You will then have to consider cut, color, and fabric choice.

Remember to be consistent with the brand. It is important to remember the basics of branding when you add anything new.

Next you should design the layout. Consider a shirt. It could have your logo on the front with a cool graphic or epic saying on the back. A well designed shirt can also be an excellent conversation starter; get people talking about your brand. However, you want to make sure that your logo and company name is somewhere on the shirt. This is advertisement for you! For more helpful tips on your logo visit our past blog.

Your logo should be visible and recognizable. Make sure any graphics that you have on your apparel, does not distract from your company. This means, keeping extra design clutter to a minimum.

Once the design is all in order, you’ll need to find a company to print your apparel.

To ease your burden in this process you could consider hiring full-service branding experts.

These experts can help make sure that your apparel is consistent with your brand. They also have the means to create other products that can go along with your apparel such as: business cards, tradeshow booths, and more. On top of that they have connections to get the best prices. You might get a better design, less of a workload, and save some time and money.

Soon you’ll have your own branding army of walking billboards.