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Bootstrap & Co. Sets Sail with a Strategic Website in Davie, Florida


All Star Liveaboards in Florida

For over 36 years, scuba diving enthusiasts have enjoyed the award-winning customer service of Aqua Cat, Cat Ppalu, Blackbeard’s Cruises, and Scuba Diving Scouts—liveaboard scuba diving companies operating out of the Bahamas.

This company finds joy in sharing their passion with an annual passenger manifest of nearly 4,ooo divers that books up over a year in advance.

Their Challenge

As All Star began adding more to the fleet, it was becoming increasingly more confusing for their clients. With a separate website for every boat, it was hard to gather information on cruises. The challenge was to build an experience which was interesting, easy to navigate, and scalable for their new additions.

To cut back on confusion, they decided to unite the four brands and organize the company under one brand, All-Star Liveaboards. All Star Liveaboards, is an all-encompassing, umbrella brand over various fleets.

The All-Star Liveaboards then enlisted the services of Bootstrap & Co. Creative Studios, a full-service branding agency, to create a new website portal to organize the visitor’s experience according to the level of service for which the traveler is looking.

A Strategic Website

Although All-Star Liveaboards is a new initiative, it’s founded on the time-tested principles of 36 years of providing award-winning customer service. With a consistent name, the brand can now be organized according to the level of service.

If a traveler, for example, is looking for high adventure with low cost, they may want to consider one star experience. During this experience for $975, travelers can log up to 26 dives in the week and enjoy all the rum and food they wish on a camping style charter. While another adventure goer, might choose a cruise of high luxury with a gourmet chef, pampering accommodations, and a five-star vessel.

Simply, choose how you want to live while you dive the most pristine waters of the Caribbean!

The robust portal can easily accommodate all of their additions and levels without feeling cluttered. “They’re able to expand with more underwater life information, cruises, levels of service, and new envy-worth destinations—knowing that the All Star website is well-equipped float the load,” Katelyn at Bootstrap & Co.

From the Caribbean and beyond, you can find where they go and grow with their new portal. All Star Liveaboards warmly invites you to sail through their website. Just be careful, after you see and experience the exotic destinations, you may never want your land legs again.