Branding

Destination Marketing for Bellefontaine, Ohio

To increase tourism for Bellefontaine, Ohio the Logan County Chamber of Commerce teamed up with Bootstrap & Co. Creative Studios, Union County, and Champaign County. This collaborative team created their own Western Ohio experience, the Ohio Ramblin’ Road Trip.

The Ohio Ramblin’ Road Trip offers visitors the opportunity to get off the beaten path and go back in time. Visit their quaint villages, historic attractions and small family owned businesses. Located in West Central Ohio; Logan, Union and Champaign counties’ attractions are accessible from US 33, US 68, and US 36.

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Destination Marketing With Interactive Maps

Understandably, not many people would consider Western Ohio to be a vacation hotspot—it is lost in the never-never land between the tranquility of Pure Michigan and the hustle-and-bustle of Columbus and Cincinnati.  Fortunately, all that is changing with the collaborative marketing efforts of Champaign, Logan, and Union counties.

Tasked with the challenge to highlight the best in Western Ohio, the counties enlisted the services of Bootstrap & Co. Creative Studios.  The solution was to create the Ohio Ramblin’ Road Trip, an appealing brand, which highlights local vendors, events, destinations, and accommodations

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Three Easy Ways to Maximize your Brand

Your brand is your corporation’s identity and image. Make sure that you are maximizing your brand. To help, we have three easy ways to make your brand impactful.

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What Does Brand Equity Do For Your Company?

Brand Equity is having a well recognized, respected, and sought-after brand name. Having these qualities means a company is able to actualize a value premium from its products and/or services.

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What Does a Company’s Logo Portray to the World?

A logo is a graphic representation of your company. It can be the face of your business.

It is one of the first impressions you make on your target market and if it’s done right—it creates a lasting impression of your company. An effective logo is easy to recall and recognize. We like to refer to this recall as brand recognition.

 

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The Basics of Branding

Branding is the foundation that holds your company steady and bricks in all of your company’s ventures. It is the essence of your company. A distinguishing and consistent feel to your unique company is branding. Strong branding can transfer customers’ trust into new products, establish brand loyalty, create strong awareness, and increase profits. If your company has a strong brand, a customer should be able to recognize your products or service before they see the label.

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