Marketing 101

Search Engine Optimization (SEO) Makes All The Difference

Search Engine Optimization (SEO) is a marketing strategy that is dedicated to growing visibility in search results. We can design an SEO-friendly website specific to your brand, needs, industry, and more.

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Full-Service Marketing for Doug Frates Glass of Springfield, Ohio

Bootstrap & Co. Creative Studios has created a full-service marketing experience for Doug Frates Glass of Springfield, Ohio.

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Marysville, Ohio Event Marketing

Over the last several years Bootstrap & Co. Creative Studios has gotten to work closely with the Union County Chamber of Commerce in Marysville, Ohio. Union County Chamber of Commerce has various events to encourage local businesses, development, and growth. Bootstrap & Co. has been the marketing force behind their various events in recent years.

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Destination Marketing for Bellefontaine, Ohio

To increase tourism for Bellefontaine, Ohio the Logan County Chamber of Commerce teamed up with Bootstrap & Co. Creative Studios, Union County, and Champaign County. This collaborative team created their own Western Ohio experience, the Ohio Ramblin’ Road Trip.

The Ohio Ramblin’ Road Trip offers visitors the opportunity to get off the beaten path and go back in time. Visit their quaint villages, historic attractions and small family owned businesses. Located in West Central Ohio; Logan, Union and Champaign counties’ attractions are accessible from US 33, US 68, and US 36.

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Destination Marketing With Interactive Maps

Understandably, not many people would consider Western Ohio to be a vacation hotspot—it is lost in the never-never land between the tranquility of Pure Michigan and the hustle-and-bustle of Columbus and Cincinnati.  Fortunately, all that is changing with the collaborative marketing efforts of Champaign, Logan, and Union counties.

Tasked with the challenge to highlight the best in Western Ohio, the counties enlisted the services of Bootstrap & Co. Creative Studios.  The solution was to create the Ohio Ramblin’ Road Trip, an appealing brand, which highlights local vendors, events, destinations, and accommodations

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Effectively Market At Your Next Trade Show

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Creating a Successful Trade Show Booth

The biggest months for trade shows are just around the corner. These events are perfect for growing your business. However, this growth can only occur if your booth doesn’t get lost in the crowd or forgotten about at the end of the event. To create a beneficial trade show, your company needs to stand out.

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Give Your Business a Facelift

With today’s fast pace, technology, and growing needs—it’s easy for your brand to become outdated. Don’t fall by the wayside. Check out a few ways you can update your company with a little ‘facelift.’

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Print’s Not Dead

Print is alive and it can be vital to your company’s success.

When thinking of marketing, it’s easy to think of developing a strong online presence. Which is true, your virtual footprint is important. However, your print marketing is also essential to the success of your business. While some believe that it is extinct, that belief is not supported. Print is still effective and needed.

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Benefits of Having Brand Apparel

Apparel representing your company’s brand can be an innovative and beneficial part of your marketing strategy. Apparel unifies your company’s ideals with its employees. It can also be a stepping-stone for bringing brand awareness to your company. The more your current and potential customers see your brand, the easier brand recall will be when they start shopping. If a brand seems familiar, the consumer is more apt to buy it.

Brand appeal can be walking billboards for your company…if it’s cool enough to wear.

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Three Easy Ways to Maximize your Brand

Your brand is your corporation’s identity and image. Make sure that you are maximizing your brand. To help, we have three easy ways to make your brand impactful.

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What Does Brand Equity Do For Your Company?

Brand Equity is having a well recognized, respected, and sought-after brand name. Having these qualities means a company is able to actualize a value premium from its products and/or services.

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Tell Your Company’s Story to an Attention-less Audience

The average attention span for humans is about eight seconds. This is a second less than a goldfish… Yes, you read that right. Man, top of the food chain, master of flight, curer of diseases—has slipped to an eight second attention span. This is a lot less than our previous 12 second attention span found in 2000.

Your audience’s short attention span is precious and invaluable to your business’ growth and development. Put every second to good use and give your target market really something to look at.

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The Importance of a Meta Description

Your meta description is your book synopsis, movie trailer, and a formal recommendation. It is what will sell your target audience on your website. It will become the reason your customers decide to open your page.

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