Small Business Development

Bootstrap’s Boot Camp 2017 Luncheon Series

We at Bootstrap & Co. warmly invite you to an advanced marketing series. Our limited seating workshops will be breakthrough marketing forums with peer-to-peer, open discussions about the challenges business face and how they can be solved with marketing. We’ll hear your concerns and work to combat them with our joint knowledge and Bootstrap’s proprietary solution on marketing ROI.

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Search Engine Optimization (SEO) Makes All The Difference

Search Engine Optimization (SEO) is a marketing strategy that is dedicated to growing visibility in search results. We can design an SEO-friendly website specific to your brand, needs, industry, and more.

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Full-Service Marketing for Doug Frates Glass of Springfield, Ohio

Bootstrap & Co. Creative Studios has created a full-service marketing experience for Doug Frates Glass of Springfield, Ohio.

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Marysville, Ohio Event Marketing

Over the last several years Bootstrap & Co. Creative Studios has gotten to work closely with the Union County Chamber of Commerce in Marysville, Ohio. Union County Chamber of Commerce has various events to encourage local businesses, development, and growth. Bootstrap & Co. has been the marketing force behind their various events in recent years.

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Destination Marketing for Bellefontaine, Ohio

To increase tourism for Bellefontaine, Ohio the Logan County Chamber of Commerce teamed up with Bootstrap & Co. Creative Studios, Union County, and Champaign County. This collaborative team created their own Western Ohio experience, the Ohio Ramblin’ Road Trip.

The Ohio Ramblin’ Road Trip offers visitors the opportunity to get off the beaten path and go back in time. Visit their quaint villages, historic attractions and small family owned businesses. Located in West Central Ohio; Logan, Union and Champaign counties’ attractions are accessible from US 33, US 68, and US 36.

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Do you want your site to rank? It better be fully responsive…

To improve the search experience for smartphones and tablet users, Google plans to roll out several new ranking algorithms that “severely penalize” websites that are not fully responsive, or in other words optimized for mobile and tablet users.

If your site isn’t fully  responsive, you need to get it ready for smartphone users as soon as possible, to avoid losing hard-won web capitol. (And, of course, to access the millions of smartphone users you want to do business with!) We, at Bootstrap & Co. Creative Studios estimate that 65% of our website users are on mobile devices.

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Effectively Market At Your Next Trade Show

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Creating a Successful Trade Show Booth

The biggest months for trade shows are just around the corner. These events are perfect for growing your business. However, this growth can only occur if your booth doesn’t get lost in the crowd or forgotten about at the end of the event. To create a beneficial trade show, your company needs to stand out.

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Give Your Business a Facelift

With today’s fast pace, technology, and growing needs—it’s easy for your brand to become outdated. Don’t fall by the wayside. Check out a few ways you can update your company with a little ‘facelift.’

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Print’s Not Dead

Print is alive and it can be vital to your company’s success.

When thinking of marketing, it’s easy to think of developing a strong online presence. Which is true, your virtual footprint is important. However, your print marketing is also essential to the success of your business. While some believe that it is extinct, that belief is not supported. Print is still effective and needed.

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Benefits of Having Brand Apparel

Apparel representing your company’s brand can be an innovative and beneficial part of your marketing strategy. Apparel unifies your company’s ideals with its employees. It can also be a stepping-stone for bringing brand awareness to your company. The more your current and potential customers see your brand, the easier brand recall will be when they start shopping. If a brand seems familiar, the consumer is more apt to buy it.

Brand appeal can be walking billboards for your company…if it’s cool enough to wear.

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Three Easy Ways to Maximize your Brand

Your brand is your corporation’s identity and image. Make sure that you are maximizing your brand. To help, we have three easy ways to make your brand impactful.

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What Does Brand Equity Do For Your Company?

Brand Equity is having a well recognized, respected, and sought-after brand name. Having these qualities means a company is able to actualize a value premium from its products and/or services.

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Photos: Get the Creative Shot!

A company’s story is a crucial component to its brand. The tale it decides to tell could be the difference of having a customer or not. Why should a potential client go with your company versus your competitor?

When you entice your audience to choose your company, keep in mind their time and attention span. Life is too busy for customers to read through all your material to find something that pertains to them. Entertain  your audience through pictures and videos.

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Commercial Installers Responsive Website

Recently, we did a website for Commercial Installers. With smaller websites our concerns are simple: stay in the budget, portray needed information, and have a slamming design.

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Splash Page Design for Springfield, Ohio

Splash pages are content and design driven, user friendly, easy to navigate, and clients love them. It is a simple way to display your company’s information on one page. They’ve become the epitome of quality over quantity.

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Splash Page Design for Your Company!

According to popular belief, if you are not online, you don’t exist.

Splash pages are content and design driven, user friendly, easy to navigate, and clients love them. It is a simple way to display your company’s information on one page. They’ve become the epitome of quality over quantity.

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The Importance of a Meta Description

Your meta description is your book synopsis, movie trailer, and a formal recommendation. It is what will sell your target audience on your website. It will become the reason your customers decide to open your page.

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What Does a Company’s Logo Portray to the World?

A logo is a graphic representation of your company. It can be the face of your business.

It is one of the first impressions you make on your target market and if it’s done right—it creates a lasting impression of your company. An effective logo is easy to recall and recognize. We like to refer to this recall as brand recognition.

 

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The Basics of Branding

Branding is the foundation that holds your company steady and bricks in all of your company’s ventures. It is the essence of your company. A distinguishing and consistent feel to your unique company is branding. Strong branding can transfer customers’ trust into new products, establish brand loyalty, create strong awareness, and increase profits. If your company has a strong brand, a customer should be able to recognize your products or service before they see the label.

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