Bellefontaine’s Destination Marketing.
To increase tourism for Bellefontaine, Ohio the Logan County Chamber of Commerce teamed up with Bootstrap & Co. Creative Studios, Union County, and Champaign County. This collaborative team created their own Western Ohio experience, the Ohio Ramblin’ Road Trip.
The Ohio Ramblin’ Road Trip offers visitors the opportunity to get off the beaten path and go back in time. Visit their quaint villages, historic attractions and small family owned businesses. Located in West Central Ohio; Logan, Union and Champaign counties’ attractions are accessible from US 33, US 68, and US 36.
The three counties offer many attractions for all ages in its various cities. In Bellefontaine alone, you’ll find delicious pizza at Six Hundred Downtown, a handcrafted drink at Brewfontaine, or the first concrete street. Truly, there is something for everyone.
The Experience in Full Print.
The intention was to create an experience. Inspired by the Bourbon Trail in Kentucky, we design and printed a passport, which could be stamped at participating vendors. Once the stamps were collected, the traveler could run in the passport for a tee shirt. The tee shirt is printed and brand right for this fun experience.
To tap into the nostalgia of a road trip, Bootstrap & Co. created an interactive, cartoon-inspired map. Follow the creased and crinkled path to discover new adventures, delicious eateries, and relaxing places to spend the night.
The Road Trip in the New Digital Age.
To learn more about the Ohio Ramblin’ Road Trip, you can explore their vibrant website. There, you’ll find special events, an e-version of the map, local businesses, and more.
The success of The Ohio Ramblin’ Road trip has been immediate for the collaborative counties. Vendors and visitors alike have benefited from the brand. “Tourism is often an unseen economic force that provides substantial financial rewards to local markets,” explains Tina Knotts, Director of Union County’s Convention and Visitor’s Bureau. Indeed, the return on investments for destination marketing is staggering; independent research has demonstrated that Ohio receives 14 state and local tax dollars for every one dollar it spends on tourism ad campaigns.