Join the Conversation

Success is a moving target. To stay ahead, we’re always thinking, sharing and debating about the ever changing
world of brand. We warmly invite you to share your thoughts so we can learn from each other.

The Importance of a Meta Description

What is a Meta Description?

Your meta description is your book synopsis, movie trailer, and a formal recommendation. It is what will sell your target audience on your website. It will become the reason your customers decide to open your page.

Where is a Meta Description?

Your meta description is displayed when you use a search engine, such as Google. It appears directly beneath each result link.  A meta description is about 156 character, two line description attached to the link. Basically, it is a snippet or snap shot of the page that is attached to the result link.

How Can a Meta Description Help my Company?

A great meta description could be the reason a potential customer visits your page. When your target market Googles your services and your page and your competitors website might come up in the results. Your website synopsis might be the reason they go with your page over your competitors.

Keys to Writing a Successful Meta Description:

  1. Show your company’s personality! Your target market should know your brand identity through your voice. Are you technical, personable, creative, or something else entirely?
  2. Remember your keywords. If you want to rank your website for specific keywords, those words should be in the description.
  3. Grab your customer’s attention. Know who your target audience is and why they are looking for your services. Addressing their needs in your meta description could be a great strategy.
  4. Keep it simple. The meta description should be concise and easy to understand. You only have 156 characters. Make each character count and be purposeful.

If you need help writing your meta descriptions, consider hiring a copywriter to update your pages’ content and descriptions. Bootstrap And Co. can work out a strategy and revamp your website.