Join the Conversation

Success is a moving target. To stay ahead, we’re always thinking, sharing and debating about the ever changing
world of brand. We warmly invite you to share your thoughts so we can learn from each other.

You are reading branding conversations

Search Engine Optimization (SEO) Makes All The Difference

Search Engine Optimization (SEO) is a marketing strategy that is dedicated to growing visibility in search results. We can design an SEO-friendly website specific to your brand, needs, industry, and more.

read more

Bootstrap & Co. Sets Sail with a Strategic Website in Davie, Florida

All-Star Liveaboards, based in Davie, Florida, enlisted the services of Bootstrap & Co. Creative Studios, a full-service branding agency, to create a new website portal to organize the visitor’s experience.

read more

Bootstrap’s Book Nook: Leave Your Mark by Aliza Licht

Bootstrap & Co. learns from the titans of the industry. For this Bootstrap’s Book Nook, we are looking at Leave Your Mark by Aliza Licht.

read more

Bootstrap & Co. Moves to Downtown Urbana, Ohio

We are pleased to announce that your favorite full service marketing agency is now more centralized for your convenience. In the heart of Urbana, Ohio—Bootstrap & Co. Creative studios has arrived.

read more

Full-Service Marketing for Doug Frates Glass of Springfield, Ohio

Bootstrap & Co. Creative Studios has created a full-service marketing experience for Doug Frates Glass of Springfield, Ohio.

read more

Marysville, Ohio Event Marketing

Over the last several years Bootstrap & Co. Creative Studios has gotten to work closely with the Union County Chamber of Commerce in Marysville, Ohio. Union County Chamber of Commerce has various events to encourage local businesses, development, and growth. Bootstrap & Co. has been the marketing force behind their various events in recent years.

read more

Destination Marketing for Bellefontaine, Ohio

To increase tourism for Bellefontaine, Ohio the Logan County Chamber of Commerce teamed up with Bootstrap & Co. Creative Studios, Union County, and Champaign County. This collaborative team created their own Western Ohio experience, the Ohio Ramblin’ Road Trip.

The Ohio Ramblin’ Road Trip offers visitors the opportunity to get off the beaten path and go back in time. Visit their quaint villages, historic attractions and small family owned businesses. Located in West Central Ohio; Logan, Union and Champaign counties’ attractions are accessible from US 33, US 68, and US 36.

read more

Destination Marketing With Interactive Maps

Understandably, not many people would consider Western Ohio to be a vacation hotspot—it is lost in the never-never land between the tranquility of Pure Michigan and the hustle-and-bustle of Columbus and Cincinnati.  Fortunately, all that is changing with the collaborative marketing efforts of Champaign, Logan, and Union counties.

Tasked with the challenge to highlight the best in Western Ohio, the counties enlisted the services of Bootstrap & Co. Creative Studios.  The solution was to create the Ohio Ramblin’ Road Trip, an appealing brand, which highlights local vendors, events, destinations, and accommodations

read more

Do you want your site to rank? It better be fully responsive…

To improve the search experience for smartphones and tablet users, Google plans to roll out several new ranking algorithms that “severely penalize” websites that are not fully responsive, or in other words optimized for mobile and tablet users.

If your site isn’t fully  responsive, you need to get it ready for smartphone users as soon as possible, to avoid losing hard-won web capitol. (And, of course, to access the millions of smartphone users you want to do business with!) We, at Bootstrap & Co. Creative Studios estimate that 65% of our website users are on mobile devices.

read more

Effectively Market At Your Next Trade Show

read more

Creating a Successful Trade Show Booth

The biggest months for trade shows are just around the corner. These events are perfect for growing your business. However, this growth can only occur if your booth doesn’t get lost in the crowd or forgotten about at the end of the event. To create a beneficial trade show, your company needs to stand out.

read more

Give Your Business a Facelift

With today’s fast pace, technology, and growing needs—it’s easy for your brand to become outdated. Don’t fall by the wayside. Check out a few ways you can update your company with a little ‘facelift.’

read more

Print’s Not Dead

Print is alive and it can be vital to your company’s success.

When thinking of marketing, it’s easy to think of developing a strong online presence. Which is true, your virtual footprint is important. However, your print marketing is also essential to the success of your business. While some believe that it is extinct, that belief is not supported. Print is still effective and needed.

read more

Benefits of Having Brand Apparel

Apparel representing your company’s brand can be an innovative and beneficial part of your marketing strategy. Apparel unifies your company’s ideals with its employees. It can also be a stepping-stone for bringing brand awareness to your company. The more your current and potential customers see your brand, the easier brand recall will be when they start shopping. If a brand seems familiar, the consumer is more apt to buy it.

Brand appeal can be walking billboards for your company…if it’s cool enough to wear.

read more

Three Easy Ways to Maximize your Brand

Your brand is your corporation’s identity and image. Make sure that you are maximizing your brand. To help, we have three easy ways to make your brand impactful.

read more

What Does Brand Equity Do For Your Company?

Brand Equity is having a well recognized, respected, and sought-after brand name. Having these qualities means a company is able to actualize a value premium from its products and/or services.

read more

Photos: Get the Creative Shot!

A company’s story is a crucial component to its brand. The tale it decides to tell could be the difference of having a customer or not. Why should a potential client go with your company versus your competitor?

When you entice your audience to choose your company, keep in mind their time and attention span. Life is too busy for customers to read through all your material to find something that pertains to them. Entertain  your audience through pictures and videos.

read more

The WIT Group Responsive Website and Successful Strategy

Any above-average, high school student can build you a website. We don’t just build a company website we create a working strategy—a success story.

WIT Group went form zero website traffic to over 4,000 hits a month and grew by 30% in the first three months. Yep, that is accomplished though our world-class strategy methods. Like always, we exceeded their expectations. Our strategy website has become an integral part of their business strategy. It’s not a typical website storefront, but a vital component of the WIT Group.

read more

The Importance of Responsive Design

Responsive website designs are a custom solution for your client’s various viewing platforms.

This ever-changing world demands websites that adjust to different viewing devices. Fully responsive websites will adapt to different screen sizes without loosing their design integrity.

read more

Commercial Installers Responsive Website

Recently, we did a website for Commercial Installers. With smaller websites our concerns are simple: stay in the budget, portray needed information, and have a slamming design.

read more

Get the Shot with Drone Work

Are you looking for a shot that is new and unique? Consider Drone work photography and videography. Drones are small, unmanned aircrafts. These little unmanned vehicles are able to capture aerial viewpoint that wouldn’t otherwise be possible. It can do stills, video, and capture audio.

Get shots that are meaningful, impactful, and showcase you business. Pictures and videos are an amazing way to showcase your brand.

read more

Tell Your Company’s Story to an Attention-less Audience

The average attention span for humans is about eight seconds. This is a second less than a goldfish… Yes, you read that right. Man, top of the food chain, master of flight, curer of diseases—has slipped to an eight second attention span. This is a lot less than our previous 12 second attention span found in 2000.

Your audience’s short attention span is precious and invaluable to your business’ growth and development. Put every second to good use and give your target market really something to look at.

read more

Splash Page Design for Springfield, Ohio

Splash pages are content and design driven, user friendly, easy to navigate, and clients love them. It is a simple way to display your company’s information on one page. They’ve become the epitome of quality over quantity.

read more

Splash Page Design for Your Company!

According to popular belief, if you are not online, you don’t exist.

Splash pages are content and design driven, user friendly, easy to navigate, and clients love them. It is a simple way to display your company’s information on one page. They’ve become the epitome of quality over quantity.

read more

The Importance of a Meta Description

Your meta description is your book synopsis, movie trailer, and a formal recommendation. It is what will sell your target audience on your website. It will become the reason your customers decide to open your page.

read more

What Does a Company’s Logo Portray to the World?

A logo is a graphic representation of your company. It can be the face of your business.

It is one of the first impressions you make on your target market and if it’s done right—it creates a lasting impression of your company. An effective logo is easy to recall and recognize. We like to refer to this recall as brand recognition.

 

read more

The Basics of Branding

Branding is the foundation that holds your company steady and bricks in all of your company’s ventures. It is the essence of your company. A distinguishing and consistent feel to your unique company is branding. Strong branding can transfer customers’ trust into new products, establish brand loyalty, create strong awareness, and increase profits. If your company has a strong brand, a customer should be able to recognize your products or service before they see the label.

read more