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Do you want your site to rank? It better be fully responsive…

To improve the search experience for smartphones and tablet users, Google plans to roll out several new ranking algorithms that “severely penalize” websites that are not fully responsive, or in other words optimized for mobile and tablet users.

If your site isn’t fully  responsive, you need to get it ready for smartphone users as soon as possible, to avoid losing hard-won web capitol. (And, of course, to access the millions of smartphone users you want to do business with!) We, at Bootstrap & Co. Creative Studios estimate that 65% of our website users are on mobile devices.

Don’t believe us?  Check out this official post on Google’s website. If you think this is an ill-founded rumor being spread by SEO companies or Red Bull-crazed tech bloggers.

The post itself covers “common configuration mistakes” and Google’s recommendations. In other words, it lays out how Google wants you to set your site up for smartphone users. Google wants everyone who searches for anything on Google to have a “positive user experience”. This positive user experience comes from being mobile friendly.

The new algorithm, when it’s released, will apparently also penalize your Flash videos.  Seriously, who uses Flash anymore???

Unfortunately, insuring that your site is responsive, i.e. smartphone-optimized and multiple-device friendly, often means rebuilding your site.  For great examples, check out or

Painful to spend money on yet another “investment”?

Yeah, but now, Google is making sure you can’t afford not to do it. Click here for more information on responsive, mobile friendly websites.