Search Engine Optimization (SEO) is a marketing strategy that is dedicated to growing visibility in non-paid search results. In other words, proper SEO will rank your website on the first page of Google and is vital to the survival of your company. In today’s world, people are using the Internet to secure, find, buy, etc. any and all of products and services they need.
While this might be daunting for the ol’ brick-and-mortar stops, it’s not a bad thing for businesses. That is, of course, if a business knows how to navigate these digital waters.
A huge part in navigating, is making sure your clients and potential clients can find you in the sea of searches.
Google: The Search Engine Powerhouse
With an upwards of 100 Billion searches every month, it’s not a secret that Google is the leading search engine. In fact, they are so good at what they do, the number two place is also secured by Google; it’s YouTube.
YouTube processes more than 3 billion searches every month. This mighty number is more than Bing, Yahoo, AOL, and Ask’s searches…combined.
To be the world’s leading search engine, you have to be smart at what you do and give the consumer what they want. To do this, they have set a clear goal. It is to bring the best websites, knowledge, product, service, etc. to their users.
In the effort to make sure the user is receiving the best out there, they have algorithms that constantly read website coding. These algorithms are constantly searching, changing, and improving—all in an effort to maintain Google’s goal.
What Does That Mean for Your Company?
If a client is in need of a good or service, they will more than likely use Google to find it. The question is, will they find your company or your competitors’ website?
It is imperative that your company pops up on the first page of Google. If you are not on the first page of Google, you don’t exist. Think about the last time you ventured past the first page to find a product or service? If you’re like the vast majority, it’s been a while—if ever.
When your website hits Google’s second page, you get less traffic and most of your clientele will not find you. On the second page, it doesn’t matter if you have the highest quality product or service with amazing pricing, you’re irrelevant and almost nonexistent.
Are you in Need of SEO?
Bootstrap & Co. is so good at understanding SEO and Google’s goals, that we GUARANTEE our results. Meaning, you will pop up on the first page of Google. Do you know anyone else that can promise the same?
Our SEO team studies Google’s algorithms, uses programs favored by Google, has experience, and will get your website ranking on the first page of Google.
If you’re looking to grow your business, stay current, and aid in your current clients’ searches—give us a shout.