A well-designed logo will be the foundation for your brand identity. Your logo will be a visual representation that will hold up your company as a whole.
Designing a logo is a fine balance. It should be instantly recognizable and distinguishable from the competition. This happens when a design is unique and speaks to the authenticity of the brand. However, a logo should also be simplistic. This avoids a cluttered look that will be dated within a few years. A simplistic, anti-clutter logo can also be more easily adapted on to letterhead, apparel, business cards, signs, and more.
Like a trusted friend, the most successful brands have personality, are consistent, and are hard to forget. Bootstrap & Co. works with you to capture your style and vision while researching industry trends so that you are left with a time-tested brand that you are satisfied with.