You have one shot to tell your story. Make it a hole in one.
Humans have a Shorter Attention Span than Goldfish
The average attention span for humans is about eight seconds. This is a second less than a goldfish… Yes, you read that right. Man, top of the food chain, master of flight, curer of diseases—has slipped to an eight second attention span. This is a lot less than our previous 12 second attention span found in 2000.
This alarming decline is due to many different factors: from social media, to technological capabilities, to multi-screen behaviors, and being able to get information in a couple of clicks versus hours of research.
Just to name a few.
Mainly, waiting is a thing of the past. Almost everything is instant. Instant coffee. Fast food. Binge watching shows without commercials. Now, almost anything you’d want can be quickly accessed.
Instantaneous comforts are luxuries most of us enjoy on a daily basis and our attention span pays for it.
What Does that Mean for Your Company’s Marketing Strategy?
Your company has a message, but how do you tell your story to an audience that isn’t paying attention. Well, the simple answer is to make them pay attention. But how?
Highly interactive, graphically pleasing, and simplistic layouts can help your target market concentrate.
Your message should be visually driven. An effective way to do this is through video.
Tell Your Story with a Video
Your video should be unique, informative, and short. The average viewing length of a single online video is 2.7 minutes. So, if possible, it’s best to keep your video under three minutes. The good news is, there are various video styles. Here are just a few:
- Done videography. This is an attention-grabbing way to tell your story. This up-and-coming trend is raising the video standards to all new heights with an aerial view. Drone work captivates your audience with a new field of vision. For the duration of your video, they’re able to take flight with an interesting bird’s eye view.
- Interview style videos. These videos can speak charismatically about a topic that your company is passionate about. Cue some background music and you might have a hit on your hands.
- Animated videos. These are great for longer detailed messages. They give the audience a lot to look at while still being engaged in your message.
Don’t Just Tell Your story—Show It!
If a picture is worth a thousand words, what is a video worth?
Your audience’s short attention span is precious and invaluable to your business’ growth and development. Put every second to good use and give your target market something to look at.
Ready for your own epic shoot? Give us a shout.
And hey! If you made it through this blog post—your attention span might be just above average. Go ahead and give yourself a pat on the back.